"Exploring the potential of seamless transition between real and virtual worlds"
The 2018 SIGGRAPH VR Theatre experience is an immersive environment to showcase curated VR films, seamlessly transporting conference attendees between the films and our virtual world.
UX strategy, content strategy, user research, information architecture, journey mapping, interface design, interaction design, video production
Sketch, A-frame.js, Ottifox, Unity, Maya, Adobe XD
Mark Olson, Kirsten Howard, Thoufeeq Ahamed, Leticia Ripoll, Hang Yang, Ana Ostovic
REFRAMING THE PROBLEM
"How might we create a continuous experience thorough both real and virtual worlds？"
"How might we extend the VR lobby into the real physical space to deliver a seamless experience?"
Customer Journey Framework
Rest of the process Coming Soon.