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SIGGRAPH VR Theatre

Experience design for SIGGRAPH 2018 VR Theatre

"Exploring the potential of seamless transition between real and virtual worlds"

The 2018 SIGGRAPH VR Theatre experience is an immersive environment to showcase curated VR films, seamlessly transporting conference attendees between the films and our virtual world. 

 

ROLE

UX strategy, content strategy, user research, information architecture, journey mapping, interface design, interaction design, video production

TOOLS

Sketch, A-frame, Ottifox, Unity, Maya, Adobe XD

REFRAMING THE PROBLEM

"How might we create a continuous experience thorough both real and virtual worlds?"

"How might we extend the VR lobby into the real physical space to deliver a seamless experience?"

TIME

4 months, 2018

TEAM

Mark Olson, Kirsten Howard, Thoufeeq Ahamed, Leticia Ripoll, Hang Yang,  Ana Ostovic

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Rest of the process Coming Soon.

 

Outcome

2017 SIGGRAPH VR Theater - Experience Design   Followed the traditional method, the experience only stays in the virtual world.

2017 SIGGRAPH VR Theater - Experience Design

Followed the traditional method, the experience only stays in the virtual world.

2018 SIGGRAPH VR Theater - Service Design   Seamless experience through both real and virtual world. Service design level fidelity.   photo by Andreas Psaltis © 2018 ACM SIGGRAPH

2018 SIGGRAPH VR Theater - Service Design

Seamless experience through both real and virtual world. Service design level fidelity.

photo by Andreas Psaltis © 2018 ACM SIGGRAPH